When it comes to search engine optimisation, the single and most important thing you can do in order to first get your site listed and then to get it to rank for the keywords you desire is to build links. I mean sure, there are all sorts of optimisation techniques out there for your site itself, but no matter what you do to your website copy, links will always be the deciding factor in how highly your site is weighted, ranked and ultimately where it ends up in the search engine results pages.

There are several different types of links to consider when it comes to SEO. The link option that most people opt for is the typical reciprocal link. This involves a simple link swap or exchange between your site and a third party. These links do count but because the link swap is mutual, they don’t do a great deal for your overall weighting.

The most popular type of link when it comes to SEO is the one way link. A single link from a website to yours, without a reciprocal link can work wonders with your websites weighting and with the right anchor text this sort of link can make you appear in the listing for a certain search term.